Connect Resource
Strategy
Visual Identity
Patterns
Truck Graphics
Stationery
Interior
Signage
Website
Copywriting
UI/AI
NAR's re-brand for interior design and facility management firm Connect Resource got us thinking about how to connect the dots. Having completed 20 years of operations and recently moved into a new space in the heart of Toronto's financial district, the firm was looking to project a new image of consummate professionalism even while maintaining a friendly, approachable demeanor. The look we created placed a number of simple geometric shapes (reflecting walls, furniture, and interior structures) on a dot-based grid, with the suggestion that the dots can be connected and reconnected in infinite ways. The firm is, we are saying, as open and flexible as the elemental designs it delivers. Supporting the presentation are energetic blues and reds printed on a UV press. Plain white is also available when a more restrained feel is called for. Connect Resource clients include Brookfield Properties, Oxford Properties, Manulife and QuadReal amongst others.
Logo
Pattern
Pattern
Delivery Truck / Side A
Delivery Truck / Side B
Interior Office Graphics
Interior Office Graphics
Totes
Business Cards
Business Cards Back
Stationery Detail
Stationery
Neil Andrew Rodman
Creative Director + Brand Designer
© 2023 Neil Andrew Rodman Ltd.